Springpad aims to blend notes and networking - Business - The Boston Globe

A PIM++ competitor seeking to differentiate via social

"“Our whole goal is this vision of a smart notebook,’’ said Jeff Chow, Springpad chief executive.
Springpad is competing with a growing number of note-taking apps. One of the most popular is from a Mountain View, Calif., company, Evernote Inc.
Springpad hopes that its update, which represents its big leap into social media, gives it an edge on the competition. Now, users are able to open up their virtual notebooks to other Springpad users who, much like on Twitter, can follow what they put into their categorized digital diaries."

Springpad aims to blend notes and networking - Business - The Boston Globe