I.B.M. Aims to Sharply Simplify Corporate Data Center Technology - NYTimes.com

IBM seeks to leapfrog data center competitors including Oracle, HP, and EMC

"I.B.M. is bringing its answer to the marketplace on Wednesday — an effort that industry executives and analysts say is the most ambitious step yet to simplify and streamline data center technology. With this initiative, I.B.M. will sell bundles of server hardware and software packaged in simplified systems, with setup and maintenance automated by intelligent software. Tasks that now take days or weeks can be reduced to hours, the company claims.
The so-called expert integrated systems, known as PureSystems, are the product of a $2 billion investment in research and development and acquisitions over the last four years, I.B.M. says."

I.B.M. Aims to Sharply Simplify Corporate Data Center Technology - NYTimes.com