A Hiawatha Bray overview of Facebook complementors
"We all know what happens when you try to beat Facebook at the social network game. You get Google Plus - well designed, innovative, and utterly lifeless.
We don’t need a substitute for Facebook. What we need are online social tools to supplement the social media colossus, cool little services that let you divvy up your friends into subcommittees based on shared tastes and interests."
New services let users expand on their Facebook network - Business - The Boston Globe
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