Jonah Lehrer on How Creativity Works | Brain Pickings

See the link below for more on Jonah Lehrer's latest book

"The origin, pursuit, and secret of creativity are a central fixation of the Idea Age. But what, exactly, does “creativity” — that infinitely nebulous term — really mean, and how does it work? This inquiry is at the heart of Imagine: How Creativity Works by Jonah Lehrer — who, in my opinion, has done more for the popular understanding of psychology and neuroscience than any other writer working today, and who has previously examined such fascinating subjects as how we decide and why we need a “fourth culture” of knowledge."

Jonah Lehrer on How Creativity Works | Brain Pickings