Jive Teams With Bunchball, Forces Us to Learn the Word "Gamification" - Arik Hesseldahl - News - AllThingsD

Expect Yammer to attempt gamification leapfrog within days

"Today, the newly public social enterprise company Jive said that it is adding gamification features to its products, and is partnering with a company called Bunchball to do it.
Believe it or not, Gartner has actually studied this trend, and said it expects 70 percent of companies of any reasonable size to gamify at least one application within the next two years. The thinking behind it is that if you reward employees with badges they can display in the social application that everyone uses at the office — and let’s face it, they are basically just like Facebook, but for the office — you’ll take things like on-the-job training sessions and performance metrics, even your own health, a little more seriously."

Jive Teams With Bunchball, Forces Us to Learn the Word "Gamification" - Arik Hesseldahl - News - AllThingsD