Does Salesforce.com Own The Social Enterprise? - Forbes

A strong Salesforce social snapshot

"The company has gone so far as to trademark the term, The Social Enterprise, which seems to me a bit ironic considering the openness and inclusiveness the name implies. But inclusiveness was a key component of the 150-minute keynote session led and hosted by Benioff who called upon no less than one dozen people to address the estimated 4000 people attending the professionally staged event. Half the guest presenters were senior Salesforce executives.  The remainder were corporate customers who testified to how Salesforce was helping each of them become a social enterprise in a diverse way."

Does Salesforce.com Own The Social Enterprise? - Forbes