Google Seen Poised To Overtake Facebook In Display Ads - Digits - WSJ

One of many reasons why I won’t be surprised to see Facebook eventually offer Facebook-centric mobile devices

According to data from eMarketer, Facebook’s U.S. display-ad revenue should reach $2.58 billion this year, besting Google’s expected $2.54 billion in revenue. But for next year, Google is on track to hit $3.68 billion in U.S. display-ad revenue, compared with Facebook’s expected $3.29 billion.

Google’s display-ad growth is coming primarily from mobile phone use and the YouTube video service, and benefits from the company’s existing relationships with online search advertisers, according to eMarketer.

Google Seen Poised To Overtake Facebook In Display Ads - Digits - WSJ