56% Of Time Spent On Social Is Wasted | Forrester Blogs

From a George Colony social reality check

Respondents to my one question survey report that 56% of the time they spend on social is wasted.

While hardly scientific, this result gives credence to the views I expressed at Le Web that we are heading into a Post Social (POSO) period. In POSO, a new wave of social tools will emerge that are: easier to use, more filtered, more efficient, more private, faster, and offer a better value/time proposition.

56% Of Time Spent On Social Is Wasted | Forrester Blogs