I.B.M. Makes Its Social Computing Strategy Smarter - NYTimes.com

Not a single instance of “Lotus” to be found in this Lotusphere/Connect 2012 snapshot

I.B.M. is benefiting from its seal-of-approval status as it seeks to build a big business in selling Web-based social networking, collaboration and decision-support software to corporations. The unit selling social business software, Connections, was founded in 2007, and it has tens of thousands of customers, I.B.M. says. About 5,000 people, mostly customers and partners, are expected to attend the company’s Connect 2012 conference in Orlando, Fla., on Monday and Tuesday.

I.B.M. Makes Its Social Computing Strategy Smarter - NYTimes.com