Still impressive estimated market share
But response so far has been tepid: Marketers say they have been turned off by iAd's high price tag as well as Apple's hard-charging sales tactics and its stringent control over the creative process.
Google's AdMob service, on the other hand, is priced more reasonably, ad executives say, and is available on a wide array of devices—not just Apple products.
In response, Apple is making some changes. It is showing more willingness to bargain on the spending commitment it requires of advertisers.
[…]
![[APPLEADS]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vNcsCpVLXirbSjDNq8MO-BKz1tC1eUDGFwibAcqC-kTxki4JumnbJNXH3h9y1nWewBejPTTbDh171xsQ6pnbx4WAo1_iipnRlFJxuIDJjNK3xEUvn7Y9oIzuJTr89uUL9yi6_PCiGI4CJaANP2HgYWlHw=s0-d)
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