HP Wants to Optimize Your Information, Whatever That Means - Arik Hesseldahl - News - AllThingsD

Part of HP’s new retroactive acquisition rationalization strategy

The way HP sees it, and to be fair it’s not the first company to make this kind of argument, the ratio of data that businesses are creating to what they actually use productively is pretty big. Only 15 percent of that information is neatly organized into the rows and columns of a traditional relational database, HP argues, leaving a lot more information — fully 85 percent — that would be useful if you could only capture it, determine its meaning, and analyze it: Video, audio, email, texts, social media, meeting notes. Add to that the explosion of other real world information gathered from sensors and other measuring devices, and it gets even more complex. It’s a concept that HP is calling “information optimization.”

HP Wants to Optimize Your Information, Whatever That Means - Arik Hesseldahl - News - AllThingsD