Amazon’s Kindle Fire is too cool to change the world - Business - The Boston Globe

Another net-positive Kindle Fire review

Still, it’s a pretty good tablet overall, especially if you already spend lots of money at Amazon.com. The Fire is basically a portable storefront for Amazon’s millions of products. If you pay $79 a year to join the company’s Amazon Prime service, you can use the Fire to watch free movies and TV shows, and electronically “borrow” books instead of purchasing them outright. Throw in the price -- $300 less than the cheapest iPad 2 -- and the Kindle Fire is a good deal for Amazon loyalists. Since there are 10 million of those avid online shoppers, the Fire’s going to be a solid success, and probably the number-one non-iPad tablet. But I doubt it’s the market-shifting game changer so many people expected. It’s much too cool for that.

Amazon’s Kindle Fire is too cool to change the world - Business - The Boston Globe