It’s Called Google Propeller and It’s Aimed at Flipboard (and Facebook Too, Natch) - Kara Swisher - Media - AllThingsD

More Google in Manifest Destiny mode

According to numerous sources close to the situation, Google is indeed working on rolling out the new product, which is currently called Propeller.

Sources said Propeller is apparently one of a number of new socially focused announcements Google is prepping, including new apps. But the timing for their launch is unclear.

Here’s what is: Propeller is a souped-up version of similar reader apps such as Flipboard, AOL’s Editions, Yahoo’s Livestand, Zite (which was just bought by Time Warner’s CNN) and Pulse.

It’s Called Google Propeller and It’s Aimed at Flipboard (and Facebook Too, Natch) - Kara Swisher - Media - AllThingsD