I expect Apple TV will be much more than a “hobby,” going forward
Apple added a bit more polish to its Apple TV “hobby” Monday, issuing a software update for the device that adds some noteworthy new functionality. Specifically, the 4.3 version of iOS for Apple TV now allows owners to purchase TV shows directly from the iTunes Store and stream the shows they already own. Also included: Support for Vimeo.
Apple TV Gets a Little iCloud Love - John Paczkowski - News - AllThingsD
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