Google Offers To Re-Write Your Webpages On The Fly, Promising 25% To 60% Speed Improvements | TechCrunch

Strange days indeed

Page Speed Service is the latest tool in Google’s arsenal to help speed up the web. This service is also their most ambitious yet. When you sign up and point your site’s DNS entry to Google, they’ll enable the tool which will fetch your content from your servers, rewrite your webpages, and serve them up from Google’s own servers around the world. Yes, you read all of that correctly.

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“Now you don’t have to worry about concatenating CSS, compressing images, caching, gzipping resources,” Google says. Okay, but isn’t that a little freaky, giving Google the ability to re-write and serve your pages on the fly? Perhaps. But if they really can deliver on the results they’re promising, it may be worth it.

A related CNet article adds

Second, the move offers the possibility that Google could use a range of its own technologies to speed up pages more. With more and more people using its Chrome browser, Google increasingly controls both the content on Web servers and the vessel that receives that content. That means Google increasingly can rewire parts of the Internet even if standards bodies move too slowly or disagree with Google's suggested improvements.

Google Offers To Re-Write Your Webpages On The Fly, Promising 25% To 60% Speed Improvements | TechCrunch