Sunday, May 22, 2011

Yelp Aims to Deal With Problem of Fake Reviews - the Haggler - NYTimes.com

Another disconcerting information responsibility reality check

As a consumer review Web site, Yelp is so big and influential that it has given rise to a small, semi-underground group of entrepreneurs who, for a fee, will post a rave about your company. Others will post a negative review about your rivals.

Yes, this is very sneaky, and it’s a continuing problem for Yelp, which is locked in a “Spy vs. Spy”-style contest with fake reviewers. Let’s see how that contest is going by looking at, of all things, the field of dentistry.

Yelp Aims to Deal With Problem of Fake Reviews - the Haggler - NYTimes.com

1 comment:

Anonymous said...

and? So what is that scumbag company going to do? What is your article about.
Yelp hurts small business. Small business is the core of this great country. It is part of the reason judges have jobs. Now they need to "get up to speed" and realize the manner in which Yelp functions.

That is un american. Aren't people a little tired of all things un american.