Wednesday, May 25, 2011

What Microsoft's 'Mango' Says About Its Phone Strategy - NYTimes.com

Ultimately betting on a superior hypertext user experience (also see Microsoft phone updates leaves critics bemused)

But more important, the show-and-tell pointed to the strategy and tactics Microsoft will count on to catch the leaders in smartphone operating systems, Apple and Google. Microsoft is moving fast for a change, and betting on its computer science, deep pockets and partnerships.

Microsoft's new smartphone operating system has Groups, which assemble contacts into personalized Live Tiles that display the contacts' status updates.

What Microsoft's 'Mango' Says About Its Phone Strategy - NYTimes.com

1 comment:

  1. This is a pretty smart move for Microsoft, in the wake of Apple's stronghold over the mobile market.

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