Check the full article for some example sites/services
Collectively, people spend 927 million hours a month playing casual games on Facebook. Is it possible for a website to make setting and achieving financial goals as fun, easy, and even as social as playing Farmville or Words with Friends?
Let’s take a common goal: saving. Most people know that it’s important to have six months’ worth of expenses on hand, ideally earning interest, such as a savings account, checking, or money market account. But how much do you need to put away each month to get to that finish line? Some popular websites can help.
Some websites can make it fun, even a social event, to reach financial goals - The Boston Globe
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