With One Pass, Google Elbows Apple and Woos Publishers - WSJ.com

Apple should get some kind of award for making Google look like a relatively attractive partner to digital content publishers

"The publisher is the merchant of record," said Google Chief Executive Eric Schmidt in Berlin on Wednesday. "We don't prevent you from knowing, if you're a publisher, who your customers are, like some other people" do, he said, a tacit reference to Apple.

Mr. Schmidt added that Google's "intention is for publishers to make all the money." The 10% fee "roughly covers our costs," he said.

With One Pass, Google Elbows Apple and Woos Publishers - WSJ.com