Another dynamic with major implications for Google
On Thursday, Microsoft endorsed the concept of adding a do-not-track tool to its Web browsing software, signaling a shift in support for a system that could let people avoid having their movements monitored online. Microsoft slipped its mention of the tool—specifically, adding a reference to a do-not-track feature in its Internet Explorer browser—into a technical paper it submitted to the World Wide Web Consortium.
On Friday, meanwhile, Facebook unveiled a new draft of its highly watched privacy policy. While the new policy doesn't change the social network's data-handling practices, it contains chunks of information organized around more practical headings such as "your information and how it is used" and "how advertising works."
Microsoft, Facebook Move to Address Online Privacy Concerns - WSJ.com
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