Think different
The popularity of iPhones and their equivalents mean that the networks have struggled to cope with a 20-fold increase in data demand in the last year alone.
Three claims to deal with 100 terabytes of data a day.
Gavin Sheldon, head of networks at 02, explained the impact of the new generation of smartphones.
"Watching one YouTube video on an iPhone can be the network equivalent of sending 500,000 text messages," he said.
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