FT.com / Media - Coke sees ‘phenomenal’ result from Twitter ads

Another sign of the advertising times

It saw 86m “impressions” or views of the ads in 24 hours, said Carol Kruse, vice-president for global interactive marketing at Coca-Cola, which is an official sponsor of the football tournament.

Coke also saw an “engagement rate” of 6 per cent, compared with the approximately 0.02 per cent of people who click on a regular online advertisement.

Such enthusiasm from a large advertiser will come as a boost to Twitter’s nascent attempts to generate revenues from its 190m monthly visitors.

FT.com / Media - Coke sees ‘phenomenal’ result from Twitter ads