22 Percent of Internet Time Is Social, Nielsen Says - Bits Blog - NYTimes.com

Sign of the social times

Nielsen published statistics on Tuesday saying that people spend one in every four and a half minutes of their online time on a social network or blog. In the aggregate, Web users spend a total of 110 billion minutes on social Web sites and blogs each month.

The study says that this is the first time social networks or blogs are “visited by three-quarters of global consumers who go online.” This number has also increased 24 percent since the same time last year. In addition, Web users spent almost six hours during the month of April on social sites, versus 3 hours, 30 minutes during April of last year.

22 Percent of Internet Time Is Social, Nielsen Says - Bits Blog - NYTimes.com