Apple iPad outshines the Mona Lisa as global sales launched - The Boston Globe

The iPad is a nice device, but it’s in large part Apple’s marketing and press choreography that are “magical and revolutionary” imho…

In the basement of Paris’s Louvre museum, the early line for Apple Inc.’s iPad far surpassed that for entry to see the Mona Lisa.

Hundreds lined up at the Apple store in the Carrousel du Louvre shopping center in the museum complex, with staff cheering every purchase, as sales outside the United States of the tablet computer began yesterday. In Sydney, fans braved the chill of the Southern Hemisphere autumn to be among the first to buy the device, while in Tokyo people waited for as long as 40 hours to make a purchase.

Apple iPad outshines the Mona Lisa as global sales launched - The Boston Globe