Amazon Tells Shareholders That It's e-Reader Is for Readers - WSJ.com

Another Kindle snapshot

Speaking at the company's annual shareholders meeting on Tuesday in Seattle, Mr. Bezos said Amazon's approach to digital reading was focused on two fronts: devices and being an e-book retailer. For the device business, he said Amazon would focus on building a Kindle that appealed to serious readers, as opposed to devices like the iPad that try to serve several different purposes.

"There are always ways to do the job better if you are willing to focus in on one arena," Mr. Bezos said. He also acknowledged that "90% of households are not serious reading households."

Amazon Tells Shareholders That It's e-Reader Is for Readers - WSJ.com