Interesting times (although the patent link below appears to be busticated)
Google was awarded last Tuesday a patent for location-based advertising, the potential bread and butter of a number of emerging mobile applications.
Kim-Mai Cutler at VentureBeat first discovered the patent, which it says "covers using location for targeting, setting a minimum price bid for an ad, offering performance analytics, and modifying the content of an ad." Google filed for the patent in April 2004, several years before location based check-in services ever came into popular use.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.