Apple Event to Focus on Reinventing Content, Not Tablets | Epicenter | Wired.com

Okay, my last pre-announcement Apple tablet-related post, I promise…

Apple’s goal is to offer a new platform for content creators to reinvent books, magazines and online content — in addition to offering a new avenue for content producers to make money. That platform will likely be far broader than just a tablet device, and will extend to every device or computer that iTunes touches.

HTML5 and iTunes will form the centerpieces of Apple’s new content strategy. The new iTunes content will not be packaged as apps sold through the App Store, though Apple will likely provide a tablet app for displaying new content created with this new platform, and developers will still be free to create apps. Instead, HTML content will be presented similar to the way iTunes currently presents enhanced music and video content.

“The focus is going to be on content creation and participation,” a technologist with close ties to Apple told Wired.com. “If the tablet is going to be an answer to things like the Kindle, which are purely about consumption, what you’re going to see is Apple is going to be full-blown about creation.”

Apple Event to Focus on Reinventing Content, Not Tablets Epicenter Wired.com