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Now in invitation-only private beta, the new service sends out messages about the type and amount of the transaction, every time you use your credit card–at least the one you designate your “Blippy” card–for others to see and comment on.
In other words, a kind of Twitter for spending.
The twist of Blippy–whose motto is: “What are your friends buying?”–is that it is more passive than the more active tweeting or texting.
Video Interview: Blippy Co-Founder Philip "Pud" Kaplan | Kara Swisher | BoomTown | AllThingsD
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