Developing Its Own Phone, Google Is Taking On Apple - NYTimes.com

More on Google’s phone aspirations

Google had long insisted that it was not interested in building and selling phones, saying it preferred to rely on hardware partners and wireless carriers to market a wide variety of phones powered by Android, the operating system that it offers free.

In October, Andy Rubin, vice president of engineering for Android at Google, scoffed at the idea that the company would “compete with its customers” by releasing its own phone, according to the technology news service CNet.

Analysts say that the apparent shift signals a recognition by the company’s executives that Google needs to take more control of its destiny in the wireless world.

Developing Its Own Phone, Google Is Taking On Apple - NYTimes.com