Tuesday, November 03, 2009

Apple iTunes Pitch: TV for $30 Per Month | Peter Kafka | MediaMemo | AllThingsD

Interesting times

Would you pay $30 a month to watch TV via iTunes?

That’s the pitch Apple has been making to TV networks in recent weeks. The company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software, multiple sources tell me.

Apple (AAPL) isn’t tying the proposed service to a specific piece of hardware, like its underwhelming Apple TV box or its long-rumored tablet/slate device. Instead, the company is presenting the offer as an extension of its iTunes software and store, which already has 100 million customers.

Apple iTunes Pitch: TV for $30 Per Month | Peter Kafka | MediaMemo | AllThingsD

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