Dave Kellogg’s analysis of a timely industry analyst reality check
I found this story today, entitled Gartner’s Magic Quadrant Goes to Court, about ZL Technologies who, citing damages of $132M, has decided to sue Gartner over its Magic Quadrants. From ZL’s web page on the suit:
ZL Technologies, a San Jose-based IT company specializing in ... enterprise software solutions for e-mail and file archiving, is challenging Gartner Group and the legitimacy of Gartner’s “Magic Quadrant.” In a complaint ... ZL claims that Gartner’s use of their proprietary “Magic Quadrant” is misleading and favors large vendors with large sales and marketing budgets over smaller innovators such as ZL that have developed higher performing products.
The complaint alleges: defamation; trade libel; false advertising; unfair competition; and negligent interference with prospective economic advantage.
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