Collaboration and Content Strategies Blog: Google's Approach May Doom the Effort

Bill Pray’s take on Google’s Outlook “sync” strategy; read the full post 

Google seems to be approaching it like IBM and Novell have… building a connector to make Gmail work in Outlook. It will be interesting to see if they can really make it successful.  As Guy pointed out, the initial release will be missing features – such as task management, rules, and delegation. This makes it questionable as to whether or not the connector can really permit enterprises to replace their Exchange servers on the backend. Having experienced it first hand, I believe users will be frustrated by the missing functionality. I expect the success of the connector for Google will be as limited as it has been for IBM and Novell. I agree with Larry that more competition would be healthy for this market, but I believe Google’s Outlook connector may struggle.

Collaboration and Content Strategies Blog: Google's Approach May Doom the Effort