Competition not directly in search, but in finding…
By scouring the Web, the company has built a huge taxonomy, a set of nearly five million categories on topics from people and locations to car models, music groups and types of cheese.
The taxonomy includes millions of connections mapping the relationship among those categories. That allows Kosmix to recognize that Kauai is not only a place, but also a popular travel destination, a tropical island and a beach resort. Based on those and other categories, it chooses the types of content sources most relevant for a query on Kauai and organizes them by using a proprietary algorithm. It draws that content not only from Web sites, but also from more than 1,000 specialized Web services, search sites that focus on single topics, and databases connected to the Internet.
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