FT.com / Companies / Media - Google cuts staff as radio plan fails

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Google’s ambitious attempt to push its advertising business beyond the confines of the internet suffered a serious dent on Thursday as the internet giant abandoned a high-profile move into radio advertising.

The failure of the three-year effort follows on the heels of a decision to scrap its plan to sell advertising for newspapers and magazines.

The radio venture, however, was a far more significant undertaking, and was accompanied by its first large-scale acquisition when it agreed to pay up to $1.24bn for radio advertising technology company dMarc in 2006.

FT.com / Companies / Media - Google cuts staff as radio plan fails