Google to shut newspaper ad business - The Boston Globe

See the full article for a recap of other Google initiatives shut down recently.

Google Inc., owner of the world's most popular Internet search engine, will close a business that sells advertising space in newspapers, saying the effort failed to deliver the impact it wanted.

The program, which had attracted more than 800 US newspapers since it began in 2006, will stop selling ads on Feb. 28, Google said yesterday on its blog. The ad sales will continue until March 31 for customers that already had campaigns booked.

Google to shut newspaper ad business - The Boston Globe