Google needs to be more transparent about users of and usage of Google Apps in enterprises

A timely Tom Austin reality check; see the full post for more details

Google Docs have been around for more than two years now. Just how many enterprises with hundreds or thousands of users have standardized on gmail and Google Docs?

Google isn’t saying. They’re not being transparent . All of which either hurts them – because people want to know before investing; or it hides a weakness – if too few enterprise users are really using the product. The average enterprise IT shop is not naive. Trotting out Genentech over and over again isn’t enough.

If Google can’t provide a lot more data to establish their credibility in the enterprise space, enterprises won’t take them seriously.

Google needs to be more transparent about users of and usage of Google Apps in enterprises