Collaboration and Content Strategies Blog: Google Expands GAPE Sales Footprint with Resellers

A Google reality check from Burton Group’s Guy Creese; see the full post for what’s missing in GAPE, in terms of meeting enterprise requirements.

This is a good move on Google's part, in that it increases the sales feet on the street and blunts the issue of arrogant Google salespeople (a complaint I hear time and time again from enterprises who have purchased the Google Search Appliance or are talking with Google about buying Google Apps).

However, in my opinion this does not mean that Google's sales to enterprises will turn around any time soon. (Google is doing very well selling to SMB's, but not to large enterprises). This move is like a car manufacturer announcing they have an expanded network of dealers. Umm, OK, but does anyone want to buy the cars? And at the moment the answer is no.

Collaboration and Content Strategies Blog: Google Expands GAPE Sales Footprint with Resellers