Obama’s Ad Effort Swamps McCain and Nears Record - NYTimes.com

Whatever it takes…

Senator Barack Obama is days away from breaking the advertising spending record set by President Bush in the general election four years ago, having unleashed an advertising campaign of a scale and complexity unrivaled in the television era.

Later in the article:

The most recent analysis of the presidential advertisements by the University of Wisconsin, based on the period from Sept. 28 through Oct. 4, found that nearly 100 percent of Mr. McCain’s commercials included an attack on Mr. Obama and that 34 percent of Mr. Obama’s advertisements, which were more focused that week on promoting his agenda, included an attack on Mr. McCain.

Obama’s Ad Effort Swamps McCain and Nears Record - NYTimes.com