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In what looks like an attempt to compete toe-to-toe with Apple's iPhone, Research in Motion announced a slew of new integrated application deals on Thursday to make its e-mail-optimized smartphone more appealing to consumers.
E-mail was the killer application that catapulted RIM's BlackBerry device into near cult status in the corporate world. And now the company is trying to win the hearts and minds of consumers, not only with new phones--like the flip-style Pearl 8220, which was announced on Wednesday, or the BlackBerry Bold, which recently launched in the North American market--but it's also loading BlackBerry devices with what its co-CEO Jim Balsillie called "lifestyle" applications.
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Separately, Google announced earlier this week that it's launched Google Mobile App for BlackBerry, a free download that offers faster search and a slew of Google services for BlackBerry devices. The new mobile application gives Blackberry users Google Apps support, a search history, software update alerts, and easier access to Google programs like Gmail, Maps, and News.
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