The Media Equation - Hey, Friend, Do I Know You? - NYTimes.com

A timely snapshot; see the full article for more details and observations

Last month, according to comScore, Facebook had 123.9 million unique visitors and 50.6 billion page views worldwide while MySpace had 114.6 million unique visitors and 45.4 billion page views. MySpace still dominates in the United States, but if my page is any indication, a lot of people who aren’t texting OMG about the guy sitting in the next booth feel a need to opt in to social media.

According to company executives, Facebook, which has over 80 million subscribers worldwide, doubled the number of subscribers under 35 last year, but it tripled the number of subscribers between 35 and 54. Early adopters of Facebook, which was the province of students until 2006, must wonder who let all the old guys in. Sometime in the next day or so, Facebook will unveil a major new design for the site, which users can opt-in to.

The Media Equation - Hey, Friend, Do I Know You? - NYTimes.com