A timely reality check
Yet within three days of the campfire, a dispute erupted between Google and Facebook, its largest partner in the new service, that reflected the fact that for Web companies there is nothing casual about the business of Internet socializing: There's too much money, maybe billions, at stake.
Facebook, the burgeoning social network, abruptly withdrew its support for Google's Friend Connect, meaning that none of Facebook's tens of millions of members could sign in to Web sites using Google's new service.
Also see the NYT article "To Counter Google, Facebook Opens Its Code"
Sudden Disconnect Over Social Networking Deal - washingtonpost.com
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