This just in: real-world peer pressure still exists and can have positive or negative consequences, despite the advent of sites such as Facebook (read the full article for details on recent research)
Facebook, MySpace and other Web sites have unleashed a potent new phenomenon of social networking in cyberspace. But at the same time, a growing body of evidence is suggesting that traditional social networks play a surprisingly powerful and underrecognized role in influencing how people behave.
Social Networks' Sway May Be Underestimated - washingtonpost.com
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