Microsoft prepares to enter the MDM space (via Barry Briggs)
It is nearly a year now since Microsoft acquired Stratature, so it seems timely to reflect on what Microsoft is planning for its entry into the master data management (MDM) market. Microsoft's MDM product, code-named "Bulldog", is based on the Stratature technology, but is much more ambitious. The Stratature technology (the catchily named +EDM) was an inherently multi-domain MDM hub which was mainly aimed at the "analytic" MDM market, which is populated by the likes of Kalido and Hyperion DRM from Oracle.
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