Sprint introduces the “Simply Everything We Can Do To Keep This Sucker Afloat” plan : Good Morning Silicon Valley

Sign of the telecom times

When its three major competitors in the wireless game started offering unlimited cell plans for a flat rate of $99.99 a month a week or so ago, Sprint Nextel, with a shrinking pile of chips, had the usual choices — fold, call or raise. Today it chose to raise, introducing a plan at the same price point called “Simply Everything,” which offers unlimited voice (like Verizon Wireless and AT&T) and messaging (like T-Mobile), but also unlimited data use, Web surfing, Sprint TV and Music, GPS and more.

Sprint introduces the “Simply Everything We Can Do To Keep This Sucker Afloat” plan : Good Morning Silicon Valley