BW review of The Big Switch. Also see Nicholas Carr's blog for extensive book excerpts.
Carr is no stranger to raising tough questions about technology's future. Four years ago he had tech executives sputtering over his provocative book, Does IT Matter? His argument then was that information technology was turning into a commodity, like electricity, and that companies could no longer hope to gain competitive advantage by buying the latest and greatest hardware and software. The Big Switch, which can easily be read on a cross-country flight, goes much further in describing that transformation and exploring its consequences.
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