Facebook Is Marketing Your Brand Preferences (With Your Permission) - New York Times

It'll be interesting to see what a spike in advertising from friends will do to trust relationships 

Facebook’s much-anticipated plan — which the company calls “social advertising” — was revealed yesterday at a gathering of advertising executives and reporters in New York. Mark Zuckerberg, Facebook’s chief executive, spoke in grand terms about of the death of mass advertising and said that in the future, ad messages would increasingly be conveyed from friend to friend through online networks.

“Nothing influences a person more than a recommendation from a trusted friend,” Mr. Zuckerberg said.

Facebook Is Marketing Your Brand Preferences (With Your Permission) - New York Times