In Foray Into TV, Google Is to Track Ad Audiences - New York Times

Hmmm

“We see a future in which, when you sit down in front of your television set, you will see ads that are more relevant for you,” said Mr. Steib of Google. “When we make advertisements more relevant to viewers, inventory becomes more valuable and the return on investment is much higher for advertisers.”

Dave Thomas, president of media client services for Nielsen, said that discussions were under way between his company and Google to expand the partnership to the Internet and other media.

“People are trying to get a better idea of exposure to the commercials, not to rely on program audiences, which was the coin of the realm as it related to TV time,” Mr. Thomas said.

In Foray Into TV, Google Is to Track Ad Audiences - New York Times