Google and Friends to Gang Up on Facebook - New York Times

 Check out Vic Gundotra's bio -- he has some highly relevant domain experience...

For Google, the effort could breathe new life into Orkut, which is popular in Brazil and other countries, but not in the United States. While the move could also help some rival social networks, Google could benefit from their success, in part, by helping to sell advertising on those sites.

Indeed, that strategy would fit into a model that Google has begun talking about recently. Vic Gundotra, who heads Google’s developer programs, said last week that Google would soon begin an aggressive project to create software tools and give them away free in an open-source format.

The goal, he said, is to improve not just Google’s applications, but any software that runs on the Web. That, in turn, would drive more Internet use, and Google would benefit indirectly by selling advertising, he said.

Google and Friends to Gang Up on Facebook - New York Times