blog.pmarca.com: Open Social: a new universe of social applications all over the web

Marc Andreessen's take on Open Social

This is the exact same concept as the Facebook platform, with two huge differences:

• With the Facebook platform, only Facebook itself can be a "container" -- "apps" can only run within Facebook itself. In contrast, with Open Social, any social network can be an Open Social container and allow Open Social apps to run within it.
• With the Facebook platform, app developers build to Facebook-proprietary languages and APIs such as FBML (Facebook Markup Language) and FQL (Facebook Query Language) -- those languages and APIs don't work anywhere other than Facebook -- and then the apps can only run within Facebook. In contrast, with Open Social, app developers can build to standard HTML and Javascript, and their apps can then run in any Open Social container.

If you recall how I previously described the Facebook platform as "a dramatic leap forward for the Internet industry", you'll understand why I think Open Social is the next big leap forward!

Read the full post for more details, but do so skeptically, understanding that Andreessen has some deeply vested interests in this context

blog.pmarca.com: Open Social: a new universe of social applications all over the web