With this sort of Adobe win, it's unclear to me where specialists such as Brightcove and Maven fit into the broader landscape.
Adobe Systems Inc <ADBE.O> said on Monday the BBC will use its Flash software to broadcast video and audio from its Web site, giving the Web content software company another high-profile customer.
The BBC will use Flash as the technological underpinning for its free iPlayer streaming media service by the end of 2008, complementing its existing download service that offers about 400 hours of shows at a time, Adobe said in a statement.
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